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Last Updated: April 7, 2023
Our Privacy Philosophy
Sun & Snow, Inc., (collectively “Sun & Snow”, “we”, “us”, “our”) is committed to protecting the privacy of our customers and site visitors. This Privacy Policy explains how we collect, use and disclose information about you when you access and use our websites, mobile applications and other online products and services (collectively, “Services”), or when you otherwise interact with us, such as in our stores or through our customer support channels The Policy also sets out how you can make a request to exercise any rights regarding this information.
Collection of Information
Information You Provide to Us
We collect information you provide directly to us. We collect information when, for example, you create an online account with us, sign up for notifications or updates, subscribe to our newsletter, purchase or rent from us, enter contests, participate in promotions and events we sponsor or otherwise provide us information about yourself. The type of information we may collect includes your name, postal address, e-mail address, phone number, social media username(s), and any information you may share about your interests and preferences.
Transaction information. The information we may collect includes account information as well as your credit card information and transaction history. If you make a purchase, we work with a third-party payment processor to collect and process your payment information.
Promotional and event information. We may collect information related to Sun & Snow demos, events and sponsored trips including, health & fitness information, activity proficiency, dietary requirements, gender, social handles, and emergency contact information among other things.
Personal and professional information. We may collect information related to a job application including resume information, past work history, contact information, references, and any other information you choose to provide in your application.
User Content. We may collect other information or content you provide to us, such as when you review products, participate in surveys, or provide feedback via care or the website.
Information We Collect Automatically
We may also automatically collect information about you when you access or use our Services. Automatically collected data may include:
Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
Device and Usage Information: We collect information about how you access and use our Services, including information about the device and network you use, such as browser type, access date, access time, IP address, hardware type/model, unique device identifiers, mobile network, app version, operating system and browsing history. For further information regarding these collection practices, please see our “Internet Technologies Used” and “Third Party Advertising, Analytics, and Services” sections below.
Location Information: In accordance with your device permissions, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time.
Information Collected by Cookies and Similar Tracking Technologies: In addition, we (and those who perform work for us) may use cookies, web beacons, and other tracking technologies to collect information about you and your interaction with our Services, including information about your browsing and purchase behavior on our website and other interaction with our Services. A cookie is a tiny element of data that our site sends to a user’s browser, which may then be stored on the user’s hard drive or in device memory so that we can recognize the user’s computer or device when they return. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness.. Most web browsers are set to accept cookies by default, but you can change your browser settings to notify you when you receive a cookie or to remove or reject certain cookies. However, if you decide not to accept cookies from our site, you may not be able to take advantage of all the site features.
Information We Collect from Other Sources
We obtain information from other sources. For example, we may collect information from advertising networks, fraud prevention service providers, data analytics providers and social media networks.
Information We Derive
We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.
Use of Information
The information we collect is used to process your requests or transactions and to provide you with the Services. We may also use the information we collect to:
- Provide, maintain, improve, and develop new products and services, including to debug and repair errors in our Services;
- Personalize your experience with us;
- Send you technical notices, security alerts, support messages and other transactional or relationship messages. For example, we may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance;
- Communicate with you about products, services, and events offered by Sun & Snow and others and provide news and information that we think will interest you;
- Monitor and analyze trends, usage, and activities in connection with our products and services;
- Personalize the advertisements you see on third-party platforms and websites (for more information, see the Third Party Advertising, Analytics and Services section below);
- Personalize the advertisements you see when you use our Services based on information provided by our advertising partners;
- Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
- Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Sun & Snow and others;
- Comply with our legal and financial obligations;
- Create de-identified, anonymized or aggregated information; and
- Carry out any other purpose described to you at the time the information was collected.
If you prefer not to receive marketing communications from us, we make it easy for you to let us know. You can contact us at any time to request an update to your personal information on file or modify our use of it.
We store and process information on computer servers located in the United States.
Disclosure of Information
We disclose personal information in the following circumstances or as otherwise described in this policy:
- We disclose personal information to vendors, service providers, contractors and consultants that access personal information to perform work for us, such as companies that assist us with web hosting, payment processing, fraud prevention, customer service, advertising, and marketing services. We may provide to third party service providers certain information that is necessary to fulfill an order you have placed with us. For example, if you request shipment for a purchase, we may provide your address to the shipping carrier, and if you pay by a credit or debit card, your card number and sales transaction information are passed on to the card processor and/or issuer (including their service providers such as fraud verification services).
- If you provide a product review or otherwise share content on our Services, we disclose this information publicly and to other users of our Services.
- If you choose to use integrations we offer on our Services, such as sharing your location through our Google Maps integration, we may disclose certain information with the integration partners.
- We disclose personal information with third parties for their own services and marketing purposes in accordance with applicable law.
- We disclose personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
- Personal information is disclosed between and among Sun & Snow and our current and future parents, affiliates, and subsidiaries and other companies under common control and ownership.
- We disclose personal information with your consent or at your direction.
- We also disclose aggregated or de-identified information that cannot reasonably be used to identify you.
When you participate in the interactive areas of our Services, such as chat rooms, forums, message boards or news groups (if any), certain information about you may be displayed publicly on our Services and on third party sites, such as your photos, posts, and other information you choose to provide in your profile or during that session. We do not routinely monitor or retain logs or copies of these interactive areas, if any, that may be available on our Services. However, you should be aware that your use and disclosure of any information in these areas is governed by our Terms of Use.
We may also provide access to data that includes your personal information as an asset in connection with the contemplated or actual financing, securitization, insuring, merger, sale (including transfers made as part of insolvency or bankruptcy proceedings) or other encumbrance, divestiture or disposal of all or part of our business or assets, including for the purposes of determining whether to proceed with the transaction or fulfilling any records or other reporting requirements to relevant third parties. In the event of any actual transaction involving transfer of ownership or encumbrance, your personal information, among other things, may be transferred as part of the transaction.
We also may disclose your information when you specifically ask or authorize us to do so. As Required by Law. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others' rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Services.
Social Media Sharing Features
The Services may offer social sharing features or other integrated tools, which let you share actions you take on the Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party providers of the social sharing features you select. Your use of any social sharing features offered by the Services is governed by our Terms of Use and this Privacy Policy. For more information about the purpose and scope of data collection and processing in connection with third-party social sharing platforms, please visit the third-party providers’ privacy policies.
Children's Privacy
We are very sensitive to the issue of children’s privacy. Our Services are neither developed for, nor directed at, children under 13 years old. If you believe your child has provided us with personal information or registered with one of our Services and would like to have this information removed, please contact our privacy representative at [email protected] for assistance.
Links from Our Services to Other Websites
Our Services may contain links to third-party owned or operated websites. When you access these external websites, the providers of the websites, which may include product or service vendors and other unrelated parties, may have access to certain information about you. Please be aware that once you have left our Services, we are not responsible for the privacy practices or the content of any websites that we do not control directly and the collection, use and disclosure of information about you by these entities will be subject to the privacy policies applicable at those other websites.
Your Choices
Internet Technologies Used. Cookies, web beacons and other relevant Internet technologies are used on our Services to allow us to accomplish the uses set out in this Privacy Policy as well as to deliver Service messaging and to keep track of your information. These small pieces of program code or “files” reside on your computer hard drive and browser and can be removed. If you desire to remove the technologies you may do so, but this may render our Services unusable to you. You can opt out of cookies or the other Internet technologies used by disabling these features in your browser program. Consult your browser’s “Help” menu for assistance in changing cookie settings or removing cookie files.
Account Information. You may update and correct certain account information at any time by logging into your online account, emailing [email protected], or otherwise contacting us at the address provided under the “Contact Us” section below.
Promotional Communications. You may opt out of receiving promotional emails and text messages from Sun & Snow by following the instructions in those communications or by emailing Sun & Snow customer care [email protected]. If you opt out of receiving promotional communications, we may still send you non-promotional (i.e., transactional) emails that, for example, relate to your purchases, your account, or our ongoing business relations.
Location Information. You also have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device, or by following the standard uninstall process and removing all Sun & Snow applications, if any, from your mobile device.
Third Party Advertising, Analytics and Services
We work with third parties such as ad networks and other advertising companies to serve tailored advertisements to you on our behalf on our site and across the Internet and with third party partners to provide analytics services as further described below. These third parties may use similar technologies (including cookies and pixel tags) to collect the same or similar information as we use and collect on our site and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) to analyze and track data, determine the popularity of certain content, deliver advertising and content that aligns with your interests on our Services and other websites, and to make predictions about your preferences and better understand, generally, your online activity.
We also use a third party to "power" product reviews on our Services. When you submit a product review, you become subject to the terms of use and privacy policy of this third party, and the reviews you submit may be posted on our Services and on third party websites.
Analytics Partners. We use analytics services such as Google Analytics. You can learn about Google's practices by going to https://www.google.com/policies/privacy/partners/, and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Communications Preferences
You may opt out of receiving text messages or promotional emails from Sun & Snow by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Your Privacy Rights
Certain states afford consumer rights with respect to their personal information. For example, if you are a resident of California, this section applies to you.
Collection and Use of Personal Information
Sun & Snow may collect the following categories of personal information from its users:
|
Categories of Personal Information |
Examples of Personal Information Collected |
|
Identifiers |
Real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, account password, payment card information |
|
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). |
A name, signature, telephone number, payment card information |
|
Characteristics of protected classifications under California or federal law. |
Age |
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Commercial information. |
Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
|
Internet or other similar network activity. |
Browsing history, search history, information on a consumer's interaction with a website or application. |
|
Professional or employment-related information. |
Name of employer, job title |
|
Inferences drawn from other personal information. |
Approximate location inferred from IP address |
Sun & Snow collects the categories of personal information listed above from the following categories of sources:
- Directly from you. For example, from products or services you purchase, or when you communicate with us about our ongoing business relationship.
- Indirectly from you. For example, from observing your actions on our website or mobile app, from information your computer or mobile device transmits when interacting with our website or mobile applications, email sent to your inbox from Sun & Snow, interactions with Sun & Snow in social media, or visits to one of Sun & Snow's retail locations.
- Third parties. For example, third party partners may give us information about you.
How We Use Personal Information
We may use or disclose the personal information we collect from you or about you as identified above in the Use of Information section above.
Disclosures of Personal Information for a Business Purpose
In the preceding twelve months, Sun & Snow has disclosed the following categories of personal information for a business purpose to the following categories of recipients:
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Categories of Personal Information |
Categories of Recipients |
|
Identifiers |
Web hosting and internet service providers, information technology, customer service, cloud service, SMS providers, shippers, credit reporting agencies |
|
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). |
Web hosting and internet service providers, information technology, customer service, cloud service |
|
Commercial information. |
Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, credit reporting agencies |
|
Internet or other similar network activity |
Data analytics providers, web hosting and internet service providers, operating systems and platforms, and customer management providers |
|
Geolocation |
Web hosting and internet service providers, information technology, customer service, cloud service |
Sales of Personal Information
In the preceding twelve months, Sun & Snow has not engaged in the sale of personal information.
California law requires that we provide transparency about personal information we "sell," which for the purposes of the CCPA broadly means scenarios in which we have shared personal information with partners in exchange for valuable consideration.
While we do not provide personal information about you to other companies for money, we do allow certain advertising and analytics partners to collect identifiers, commercial information and Internet or other electronic network information via our Services to show you ads that are targeted to your interests, and these disclosures may be considered “sales” as defined by California law. These partners are further described in the Third Party Advertising, Analytics and Services section of this Privacy Policy. We do not sell personal data of individuals we know to be under 16 years of age.
Notice of Financial Incentive
We offer product incentives to prospective and current Sun & Snow users. Sometimes, consumers sign up in order to receive product incentives. As such, under the CCPA, our product incentives may be considered financial incentives provided in exchange for the collection and retention of personal information.
We offer these product incentives to enhance our relationship with you. There is no obligation to opt-in and consumers may opt-out at any time. The details of each program are contained in each such program offering.
The consumer data received in exchange for your participation is dependent on several factors, including, for example, whether and to what extent you take advantage of any offerings and whether and to what extent you opt out of any offerings but is roughly equivalent to the value of the product offered.
Retention of Personal Information
We will not retain your personal information for longer than is reasonably necessary to carry out the purposes we disclose in this Privacy Policy.
Deletion Request Rights
Your Consumer Rights and Choices
Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, disclose, and sell, and to access your information, (2) request deletion of your personal information, (3) request correction of your personal information, (4) limit processing of sensitive personal information, and (5) not be discriminated against for exercising these rights.
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.
Exercising Access, Data Portability, and Deletion Rights. To exercise the rights described above, please submit a verifiable consumer request to us by emailing [email protected] or by calling 1-734-663-9515. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within any 12 consecutive-month period. The verifiable consumer request must:
Provide sufficient information to allow us to reasonably verify you are the person about whom we collected personal information or an authorized representative of that person.
Describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
International Users
We are based in the U.S., and if you are visiting the site from outside the U.S., please be aware that information we obtain through the site or our Services may be transferred to, processed, stored and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence. Your use of the site or our Services constitutes your consent to the transfer to and from, processing, usage, sharing and storage of your information, including Personal Information, in the U.S. as set forth in this Privacy Policy. Where required by law, we provide adequate protection for the transfer of personal data in accordance with applicable law.
If you have any questions about this Privacy Policy, please contact us at [email protected]
Changes to this Privacy Policy
Sun & Snow may change this Privacy Policy from time to time in its sole discretion. Each time changes are made; we revise the Effective Date above. If we make changes, we will notify you by revising the date at the top of this policy. We may also provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to periodically review the Privacy Policy to ensure you have the most current version and to stay informed about our information practices and the ways you can help protect your privacy. In addition, we may supplement our current Privacy Policy with additional notices of our information practices specific to certain programs or activities.
Contact Us
Sun & Snow
Attention: Privacy Officer
462 Jackson Plaza
Ann Arbor, MI 48103